The electronic word-of-mouth (eWOM) focusing studies on tourism research
Kristína Medeková, Kristína Pompurová and Ivana Šimočková
| Year of publication: |
2023
|
|---|---|
| Authors: | Medeková, Kristína ; Pompurová, Kristína ; Šimočková, Ivana |
| Published in: |
Online reputation management in destination and hospitality : what we know, what we need to know. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80382-375-1. - 2023, p. 29-49
|
| Subject: | eWOM | consumer behavior | decision-making process | review | tourism destination | destination reputation | Virales Marketing | Viral marketing | Tourismusmarketing | Tourism marketing | Tourismusforschung | Tourism research | Tourismus | Tourism | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Destinationsmanagement | Destination management | Tourismusregion | Tourism destination | Bibliometrie | Bibliometrics | Entscheidung | Decision | Reputation | Tourismuswirtschaft | Tourism industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80382-375-120231002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014284877