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Tourismuswirtschaft
Consumer behaviour
54
Konsumentenverhalten
53
Mexico
53
Mexiko
51
Marketing management
23
Marketingmanagement
23
India
20
Indien
20
Brand management
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Markenführung
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Emerging economies
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Marketing
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Schwellenländer
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customer value
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Einzelhandel
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Globalisierung
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Retail trade
13
Innovation
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International competition
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Internationaler Wettbewerb
12
Brand image
11
Globalization
11
Markenimage
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retailing
11
Corporate Social Responsibility
10
Corporate social responsibility
10
Customer value
10
Firm performance
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USA
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United States
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Unternehmenserfolg
9
Competitive advantage
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Kundenwert
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Sales promotion
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Tourism industry
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Wettbewerbsvorteil
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consumer behavior
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corporate social responsibility
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English
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Rajagopal
8
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International journal of leisure and tourism marketing : IJLTM
8
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ECONIS (ZBW)
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1
Behavioural determinants in selling tourism services : a case study
Rajagopal
- In:
International journal of leisure and tourism marketing …
1
(
2009/10
)
2
,
pp. 183-202
Persistent link: https://www.econbiz.de/10003924106
Saved in:
2
Editorial: architecting destination brands in leisure and tourism industry
Rajagopal
- In:
International journal of leisure and tourism marketing …
3
(
2012
)
2
,
pp. 109-111
Persistent link: https://www.econbiz.de/10009658332
Saved in:
3
Editorial: co-creating leisure and tourism destination branding strategies
Rajagopal
- In:
International journal of leisure and tourism marketing …
5
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011642325
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4
Editorial: Building behavioural brands in leisure and tourism industry : role of interactive campaigns
Rajagopal
- In:
International journal of leisure and tourism marketing …
6
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011846524
Saved in:
5
Editorial: heritage tourism and destination marketing : looking inside the industry
Rajagopal
- In:
International journal of leisure and tourism marketing …
5
(
2016/2017
)
4
,
pp. 295-297
Persistent link: https://www.econbiz.de/10011862866
Saved in:
6
Editorial: contemporary perspectives towards building brand personality and loyalty in leisure and tourism industry
Rajagopal
- In:
International journal of leisure and tourism marketing …
5
(
2016/2017
)
3
,
pp. 199-201
Persistent link: https://www.econbiz.de/10011937912
Saved in:
7
Food tourism business model in emerging markets
Rajagopal
- In:
International journal of leisure and tourism marketing …
6
(
2019
)
3/4
,
pp. 171-173
Persistent link: https://www.econbiz.de/10012160458
Saved in:
8
Special issue: Creating value in leisure and tourism
Rajagopal
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008823254
Saved in:
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