In recent decades, cities have faced numerous problems related to the accelerated process of urbanization, which leads to ecological, spatial and social consequences. At the same time, globalization destroyed productive activities and created structural problems related to unemployment. For...

Implantation of the smart city model in intermediate tourist towns on their transition to becoming smart destinations involves an inescapable commitment to their habitat and improving the quality of civic life and the economy of cities through more sustainable and technologically advanced...

Territory brands are vehicles for transmitting the attributes that identify a geographical setting, they facilitate market positioning and can contribute to generating an opinion that determines the promotion strategies of a place. The investment decisions of both private companies and...

This study represents an exploratory analysis of the evolution of the place branding concept, with an important focus on the geographical perspective. How has this notion, a newcomer into the geographers' analysis, changed over time and what role does it have in the decision making process of...

PurposeThis paper aims to propose and investigate the relationships among the components of brand equity, and examining the effects of these components on overall destination brand equity in Hoi An tourism destination, Vietnam, from the perspective of domestic...