Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip; … - In: Qualitative Market Research: An International Journal 19 (2016) 2, pp. 241-264
Purpose This paper aims to develop a framework that links the concepts of place branding, place image and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely, Iran, the model further examines critical moderation variables....
