Hagberg, Johan; Normark, Daniel - In: Journal of Historical Research in Marketing 7 (2015) 4, pp. 452-475
Purpose – This study aims to follow the gradual transformation of consumer mobility in mid-20th-century Sweden in connection with the introduction of self-service retailing. Design/methodology/approach – The paper is based on an analysis of the magazine ICA-Tidningen , published by the major...