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Globales Marketing im Dienstleistungssektor : Determinanten, Ansatzpunkte, Erfolgsträchtigkeit
Reis, Thomas - 1999
Persistent link: https://www.econbiz.de/10001421055
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Globale Vertriebssteuerung im B2B-Produkt- und Projektgeschäft bei Roto Frank
Lukas, Johann; Lips, Thorsten - In: Unternehmenssteuerung in der produzierenden Industrie : …, (pp. 259-267). 2014
Persistent link: https://www.econbiz.de/10010415427
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Services, globalization and economic development
Bryson, John R. (ed.); Daniels, Peter W. (ed.) - 1998
Persistent link: https://www.econbiz.de/10000995836
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The risks of providing services : differential risk effects of the service-development strategies of customisation, bundling, and range
Nordin, Fredrik; Kindström, Daniel; Kowalkowski, Christian - In: Journal of service management 22 (2011) 3, pp. 390-408
Persistent link: https://www.econbiz.de/10009239535
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When in Rome, do as the Romans do : can international marketing adaptation improve the association between servitization and profitability?
Guedes, Maria João; Crespo, Nuno Fernandes; Patel, Pankaj - In: The journal of business & industrial marketing 38 (2023) 10, pp. 2197-2219
Persistent link: https://www.econbiz.de/10014471924
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The use of the "rational" system of global marketing communications in management of international enterprises
Obolenska, Tatiana; Shatarska, Inna; Shevtsov, Yegor - In: Problems and perspectives in management : PPM ; … 17 (2019) 3, pp. 14-30
Persistent link: https://www.econbiz.de/10012158912
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How do international performance, marketing capabilities and market turbulence jointly influence a foreign exit decision?
Tan, Qun; Sousa, Carlos M. P. - In: Research handbook on foreign exit, relocation and …, (pp. 136-158). 2022
Persistent link: https://www.econbiz.de/10013462381
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Special issue: International dynamic marketing capabilities
Pfajfar, Gregor (ed.); Mitręga, Maciej (ed.);  … - 2024
Persistent link: https://www.econbiz.de/10014524763