Special issue: International dynamic marketing capabilities
Alternative title: | International dynamic marketing capabilities |
---|---|
Year of publication: |
[2024]
|
Other Persons: | Pfajfar, Gregor (ed.) ; Mitręga, Maciej (ed.) ; Shoham, Aviv (ed.) |
Publisher: |
[Bingley, UK] : Emerald |
Subject: | Internationales Marketing | International marketing | Welt | World | Marketing | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management |
Extent: | 1 Online-Ressource (322 Seiten) Illustrationen |
---|---|
Series: | International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. volume 41, issue 1 (2024) |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Globales Marketing im Dienstleistungssektor : Determinanten, Ansatzpunkte, Erfolgsträchtigkeit
Reis, Thomas, (1999)
-
Obolenska, Tatiana, (2019)
-
Tan, Qun, (2022)
- More ...
-
Pfajfar, Gregor, (2019)
-
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor, (2024)
-
Małecka, Agnieszka, (2022)
- More ...