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Returns on social development initiatives of MNEs : issues and perspectives

Gupta, Suraksha - In: Qualitative market research : an international journal 20 (2017) 2, pp. 126-146

Persistent link: https://www.econbiz.de/10011714449

Multinational enterprise and inclusive innovation at the bottom of the pyramid : a systematic literature review

Mortazavi, Sina; Laine, Igor; Quarshie, Anne; … - 2020

Persistent link: https://www.econbiz.de/10012126489

Public-private partnership as a mechanism to encourage MNEs' contributions to sustainable development goals : insights from Brazilian experience

Bremermann, Leonardo Elizeire; Teplov, Roman; … - In: Sustainable economy and emerging markets, (pp. 32-47). 2020

Persistent link: https://www.econbiz.de/10012242858

Investigating the implications of business and culture on the behaviour of customers of international firms

Gupta, Suraksha; Navare, Jyoti; Melewar, T. C. - In: Industrial marketing management : the international … 40 (2011) 1, pp. 65-77

Persistent link: https://www.econbiz.de/10008907888

Marketing innovation : a resource-based view of international and local firms

Gupta, Suraksha; Malhotra, Naresh K. - In: Marketing intelligence & planning 31 (2013) 2, pp. 111-126

Persistent link: https://www.econbiz.de/10009751825

Managing and strategising global business in crisis : resolution, resilience and reformation

Gupta, Ashish (ed.); Gupta, Suraksha (ed.); … - 2023

1) This book offers a comprehensive account of managing and strategising global business in times of crisis. 2) With the help of case studies, it discusses the 5 R's of crisis management - Resolve, Resilience, Return, Re-imagination et Reform (5 R's) 3) This book will be of interest to...

Persistent link: https://www.econbiz.de/10014466367

The effect of home country characteristics on the internationalization of EMNEs : the moderating role of knowledge stock

Foroudi, Pantea; Gupta, Suraksha; Patel, Parth; … - In: International business review : the official journal of … 32 (2023) 2, pp. 1-14

Persistent link: https://www.econbiz.de/10014282884

Building resilience in global business during crisis : perspectives from emerging markets

Gupta, Suraksha (ed.); Gupta, Ashish (ed.); … - 2024

Persistent link: https://www.econbiz.de/10014515439