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Persistent link: https://www.econbiz.de/10011894625

Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect

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Impact of cultural differences on foreign customers' perceived local services

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Evolving consumer choices across cultures

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Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers

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Encounter foreign metaphors: a cross-cultural online study

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The Impact of Culture on Relationship Marketing in International Services : A Target Group-Specific Analysis in the Context of Banking Services

Schumann, Jan H. - 2009

The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners:...