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The role of MNC's subsidiaries in creating multinational corporte brand
Khojastehpour, Morteza; Johns, Raechel - In: Journal of strategic marketing 23 (2015) 6, pp. 512-525
Persistent link: https://www.econbiz.de/10011478809
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Tata's business evolution and growth story
Selvan, N. Kalai; Thiyagarajan, D. - In: Tata's business and growth strategy, (pp. 3-14). 2009
Persistent link: https://www.econbiz.de/10003813912
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The giant who touched tomorrow
In: Tata's business and growth strategy, (pp. 15-20). 2009
Persistent link: https://www.econbiz.de/10003813913
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"JEH" a life of JRD Tata
Sreedhar, G. V. S. - In: Tata's business and growth strategy, (pp. 27-37). 2009
Persistent link: https://www.econbiz.de/10003813916
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Tata Group's strategy : Ratan Tata's vision
Nightingale, P. Florence; Krishnan, Priti; Rajakumari … - In: Tata's business and growth strategy, (pp. 38-63). 2009
Persistent link: https://www.econbiz.de/10003813918
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Tata Group : a multi diversified business conglomerate
Selvan, N. Kalai; Thyagarajan, D. - In: Tata's business and growth strategy, (pp. 64-82). 2009
Persistent link: https://www.econbiz.de/10003813921
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Tata Group : corporate restructuring and growth
Coondoo, Rwitankar - In: Tata's business and growth strategy, (pp. 83-94). 2009
Persistent link: https://www.econbiz.de/10003813922
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Tata : the most admired brand
Rajakumari John, Doris; Vasudha, A. - In: Tata's business and growth strategy, (pp. 97-132). 2009
Persistent link: https://www.econbiz.de/10003813924
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Global aspirations of Tata
Hotchandani, Sandhya; Thadamalla, Joel Sarosh - In: Tata's business and growth strategy, (pp. 133-157). 2009
Persistent link: https://www.econbiz.de/10003813927
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Corporate governance : the Tata way ...
Waknis, Sukhada - In: Tata's business and growth strategy, (pp. 158-175). 2009
Persistent link: https://www.econbiz.de/10003813928