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Transnational corporation
Brand management
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global brands
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global identity
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Alden, Dana
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Bengtson, Anna
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Starostin, Vasily S.
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Journal of international marketing
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ECONIS (ZBW)
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1
A relationship view of MNCs' innovation management in emerging economies : the Amazon connection case
Bengtson, Anna
;
Ljung, Anna
- In:
International journal of business environment : IJBE
8
(
2016
)
1
,
pp. 65-85
Persistent link: https://www.econbiz.de/10011590925
Saved in:
2
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
3
Global identity tensions for global leaders
Curran, Kathleen A.
- In:
Advances in global leadership
12
(
2020
),
pp. 109-123
Persistent link: https://www.econbiz.de/10012155148
Saved in:
4
The impact of international business education on career success : evidence from Europe
Schworm, Stephanie K.
;
Cadin, Loic
;
Carbone, Valentina
; …
- In:
European management journal
35
(
2017
)
4
,
pp. 493-504
Persistent link: https://www.econbiz.de/10011746215
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5
Cognitive antecedents of EMNEs' dynamic capabilities : a case study of global identity at Lenovo
Feng, Jing Betty
;
Liu, Steven Y. H.
;
Liu, Leigh Anne
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468714
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6
The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana
;
Kelley, James B.
;
Riefler, Petra
;
Lee, Julie A.
- In:
Journal of international marketing
21
(
2013
)
2
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
Saved in:
7
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
8
Role of MNCs in changing preferences for food consumption in Russia under import substitution
Chernova, Veronica Yu.
;
Starostin, Vasily S.
; …
- In:
European research studies
20
(
2017
)
4B
,
pp. 158-166
Persistent link: https://www.econbiz.de/10012219571
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