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Trust in the investor relationship marketing of startups : a systematic literature review and research agenda

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More than just financial performance : trusting investors in social trading

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Blind date? : intermediaries as matchmakers on the way to start-up : industry coopetition

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Trust in the investor relationship marketing of startups: a systematic literature review and research agenda

Kaiser, Manuel; Berger, Elisabeth S. C. - In: Management Review Quarterly 71 (2020) 2, pp. 491-517

An important task of entrepreneurs is the management of investor relations. Past literature has emphasized the role of trust for managing relationships and regulating their quality. However, the landscape of investors has changed due to digitalization, so that new players have joined and...

Persistent link: https://www.econbiz.de/10014503674