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Twitter
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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Examining the impact of luxury brand's social media marketing on customer engagement : using big data analytics and natural language processing
Liu, Xia
;
Shin, Hyunju
;
Burns, Alvin C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 815-826
Persistent link: https://www.econbiz.de/10012494182
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2
Exploring the impact of brand selfie on brand attitude in the Twittersphere
Liu, Xia
;
Foreman, Jeffrey
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10012155307
Saved in:
3
An investigation of brand-related user-generated content on Twitter
Liu, Xia
;
Burns, Alvin C.
;
Hou, Yingjian
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 236-247
Persistent link: https://www.econbiz.de/10011705754
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