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Evaluating US generic milk advertising effectiveness using an imperfect competition model
Suzuki, Nobuhiro; Kaiser, Harry M.; Lenz, John E.; … - 1993
Persistent link: https://www.econbiz.de/10000973195
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Couponing as a horizontal and vertical strategy : theory and effects
Connor, John Murray - 1997
Persistent link: https://www.econbiz.de/10000975614
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An analysis of generic dairy promotion in the United States
Kaiser, Harry M. - 1995
Persistent link: https://www.econbiz.de/10000915738
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The value of segmenting the milk market into bST-produced and non-bST produced milk
Tauer, Loren W. - 1994
Persistent link: https://www.econbiz.de/10000924188
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The economic implications of the US generic dairy advertising program : an industry model approach
Liu, Donald J. (contributor) - 1989
Persistent link: https://www.econbiz.de/10000784880
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An empirical investigation of manufacturing strategies in European industry
De Meyer, Arnoud - 1990
Persistent link: https://www.econbiz.de/10000791139
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Marketing planning in the deregulated motor carrier industry
Cross, James Clinton - 1984
Persistent link: https://www.econbiz.de/10000760948
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Strategic market analysis : top-down and bottom-up approaches
Day, George S. - 1980
Persistent link: https://www.econbiz.de/10000767762