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Schudson, Michael - 1984

Persistent link: https://www.econbiz.de/10004787790

Reid, Leonard N.; King, Karen Whitehill; Martin, Hugh J.; … - In: The journal of media economics 18 (2005) 1, pp. 35-53

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Depken, Craig A. - In: Information economics and policy : IEP 16 (2004) 2, pp. 179-196

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Jenkins, William D. - 1976

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Weigand, Robert E. - In: Business horizons 14 (1971) 5, pp. 27-36

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1947

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McClure, Leslie Willard - 1964

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Blick, Paul - In: New approaches to discourse and business communication, (pp. 62-81). 2009

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Lee, Jaejin; Rim, Hyejoon - In: Journal of promotion management : JPM 24 (2018) 4, pp. 555-577

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Arambewela, Rodney; Polonsky, Michael Jay - In: Journal of international marketing and marketing research 36 (2011) 2, pp. 59-74

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