Advertising in the printed media
[by] Leslie W. McClure [and] Paul C. Fulton
| Year of publication: |
[1964]
|
|---|---|
| Authors: | McClure, Leslie Willard |
| Other Persons: | Fulton, Paul C. (contributor) |
| Publisher: |
New York : Macmillan |
| Subject: | Werbung | Anzeige | USA | Advertising | Printwerbung | Print advertising | Online-Marketing | Internet marketing | Zeitung | Newspaper |
| Extent: | x, 338 p illus.(part col.) 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliographical footnotes |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002772486