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Marktforschung
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18
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18
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17
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16
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Mahajan, Vijay
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Chaganti, Rajeswararao S.
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Green, Paul E.
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Hofstede, Frenkel ter
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Kashmiri, Saim
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Kim, Namwoon
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Muller, Eitan
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Rao, Vithala R.
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Journal of marketing
2
Technological forecasting & social change : an international journal
2
Editor's series in marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of management studies : JMS
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ECONIS (ZBW)
9
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1
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
2
What's in a name? : an analysis of the strategic behavior of family firms
Kashmiri, Saim
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 271-280
Persistent link: https://www.econbiz.de/10008664486
Saved in:
3
Marketing in the C-suite : a study of chief marketing officer power in firms' top management teams
Nath, Pravin
;
Mahajan, Vijay
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 60-77
Persistent link: https://www.econbiz.de/10008840470
Saved in:
4
Rewarding crossfunctional product development teams for optimal performance : a study of high tech industries
Sarin, Shikhar
;
Mahajan, Vijay
-
1999
Persistent link: https://www.econbiz.de/10001459847
Saved in:
5
Timing, diffusion, and substitution of successive generations of technological innovations : the IBM mainframe case
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
51
(
1996
)
2
,
pp. 109-132
Persistent link: https://www.econbiz.de/10001202311
Saved in:
6
A balance model for evaluating firms for acquisition
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
37
(
1991
)
3
,
pp. 331-349
Persistent link: https://www.econbiz.de/10001103307
Saved in:
7
Corporate board size, composition and corporate failures in retailing industry
Chaganti, Rajeswararao S.
- In:
Journal of management studies : JMS
22
(
1985
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10001071688
Saved in:
8
Determining the going market value of a business in an emerging information technology industry : the case of the cellular communications industry
Kim, Namwoon
- In:
Technological forecasting & social change : an …
49
(
1995
)
3
,
pp. 257-279
Persistent link: https://www.econbiz.de/10001187900
Saved in:
9
The implications of offering free versions for the performance of paid mobile apps
Arora, Sandeep
;
Hofstede, Frenkel ter
;
Mahajan, Vijay
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 62-78
Persistent link: https://www.econbiz.de/10011776893
Saved in:
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