The implications of offering free versions for the performance of paid mobile apps
Year of publication: |
November 2017
|
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Authors: | Arora, Sandeep ; Hofstede, Frenkel ter ; Mahajan, Vijay |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 6, p. 62-78
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Subject: | mobile apps | free versions | sampling | versioning | adoption speed | USA | United States | Mobile Anwendung | Mobile application | Mobile Business | Mobile business |
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