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1
The role of clusters as sources of dynamic externalities
Ketelhohn, Niels Werner
-
2002
Persistent link: https://www.econbiz.de/10001717869
Saved in:
2
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
- In:
Journal of economics & management strategy : JEMS
3
(
1994
)
3
,
pp. 437-480
Persistent link: https://www.econbiz.de/10001174696
Saved in:
3
Advertising and the US market demand for beer
Lee, Byunglak
- In:
Applied economics
24
(
1992
)
1
,
pp. 69-76
Persistent link: https://www.econbiz.de/10001129552
Saved in:
4
An empirical analysis of dynamic, nonprice competition in an oligopolistic industry
Roberts, Mark J.
- In:
The Rand journal of economics
19
(
1988
)
2
,
pp. 200-220
Persistent link: https://www.econbiz.de/10001058858
Saved in:
5
Empirical analysis of closed-loop duopoly advertising strategies
Erickson, Gary M.
- In:
Management science : journal of the Institute for …
38
(
1992
)
12
,
pp. 1732-1749
Persistent link: https://www.econbiz.de/10001136385
Saved in:
6
The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2010
Persistent link: https://www.econbiz.de/10008662047
Saved in:
7
The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
8
Banner advertisement pricing, measurement, and pretesting practices : perspectives from interactive agencies
Shen, Fuyuan
- In:
Advertising, promotion, and new media
,
(pp. 201-214)
.
2015
Persistent link: https://www.econbiz.de/10011708674
Saved in:
9
Essays on durable goods markets
Guha, Rahul Kumar
-
1997
Persistent link: https://www.econbiz.de/10000167763
Saved in:
10
Feedback Stackelberg equilibrium strategies when the private label competes with the national
brand
Amrouche, Nawel
;
Martín Herrán, Guiomar
;
Zaccour, Georges
-
2008
Persistent link: https://www.econbiz.de/10003786967
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