Vujicic, Maja; Vujicic-Tomic, Brankica; Klaric, Mia - In: UTMS journal of economics / University of Tourism and … 10 (2019) 2, pp. 215-225
The research analyses two perspectives of pricing methods - the accounting and the marketing one. The research purpose is to analyse both ways and find out how reasonable price is formed - meaning fairly for both the company and the customer. The literature is analysed and the most important is...
