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Kaiser, Harry M.
26
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13
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12
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12
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10
Balafoutas, Loukas
10
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10
Campos-Ortiz, Francisco
10
Hagist, Christian
9
Silk, Alvin J.
9
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8
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8
Saffer, Henry
8
Seldon, Barry J.
8
Diehl, Sandra
7
Moser, H. R.
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Hillebrand, Annette
6
Kahn, Lawrence M.
6
Kinnucan, Henry W.
6
Raunig, Burkhard
6
Reid, Leonard N.
6
Schmit, Todd M.
6
Suntum, Ulrich van
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Vatter, Johannes
6
An, Soontae
5
Blau, Francine D.
5
Forker, Olan D.
5
Hein, Eckhard
5
Huh, Jisu
5
Nelson, Jon Paul
5
Parsche, Rüdiger
5
Raaij, Gabriela de
5
Richards, Timothy J.
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Zheng, Yuqing
5
Aaker, David A.
4
Alston, Julian Mark
4
Berger, Arthur Asa
4
Bruche, Gert
4
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Bertelsmann Stiftung
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Boston College / Department of Economics
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Federal Trade Commission
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Ifo-Institut für Wirtschaftsforschung
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Internationale Vereinigung für Steuerrecht
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Springer Fachmedien Wiesbaden
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2
Verband Deutscher Rentenversicherungsträger
2
Verlag Dr. Kovač
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Albert-Ludwigs-Universität Freiburg
1
American Marketing Association
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
Bayerisches Staatsinstitut für Hochschulforschung und Hochschulplanung
1
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Bruno-Kreisky-Forum für Internationalen Dialog
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Centre for International Economic Studies
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Centro Interuniversitario di Finanza Regionale e Locale <Mailand>
1
Christoph Links Verlag
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deloitte & Touche Wirtschaftsprüfungsgesellschaft
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1
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1
European Trade Union Institute for Research, Education and Health and Safety
1
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Working paper / National Bureau of Economic Research, Inc.
29
Journal of advertising : official publication of the American Academy of Advertising
27
Journal of advertising research
27
International journal of advertising : the quarterly review of marketing communications
24
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
10
Monatsberichte / WIFO, Österreichisches Institut für Wirtschaftsforschung
10
Journal of business research : JBR
8
The advertising and consumer culture reader
8
The journal of law & economics
8
Business horizons
7
Europäische Hochschulschriften / 5
7
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
The journal of business : B
7
The journal of media economics
7
Working paper
7
Argumente zu Marktwirtschaft und Politik
6
Gabler Edition Wissenschaft
6
Informationen zur Umweltpolitik
6
International journal of industrial organization
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Advances in applied microeconomics : a research annual
5
Applied economics
5
Economics letters
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
NBER working paper series
5
Southern economic journal
5
SpringerLink / Bücher
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The review of economics and statistics
5
Wirtschaft und Gesellschaft : WuG
5
Working paper series
5
AEM research bulletin
4
Discussion paper / Centre for Economic Policy Research
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ECONIS (ZBW)
1,363
USB Cologne (EcoSocSci)
119
EconStor
24
RePEc
6
ArchiDok
1
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1
Provocateur : images of women and minorities in advertising
Cortese, Anthony J.
-
2016
-
Fourth edition
Persistent link: https://www.econbiz.de/10011405539
Saved in:
2
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
3
Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
-
2016
Persistent link: https://www.econbiz.de/10011429121
Saved in:
4
Handbuch des Werberechts in den EG-Staaten, Österreich, Schweiz und USA
Schotthöfer, Peter
(
ed.
);
Bak, Niels T.
(
contributor
)
-
1991
Persistent link: https://www.econbiz.de/10014270669
Saved in:
5
Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries
Koinig, Isabell
-
2016
-
1st ed. 2016
Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self-Empowerment -- Consumer Responses to Different Advertising...
Persistent link: https://www.econbiz.de/10014019336
Saved in:
6
A hearing on the business climate in Illinois
Illinois Economic and Fiscal Commission
-
1978
Persistent link: https://www.econbiz.de/10000416837
Saved in:
7
The 100 greatest corporate and industrial ads
Poppe, Fred C.
-
1983
Persistent link: https://www.econbiz.de/10000000310
Saved in:
8
The commercialization of American culture : new advertising, control, and democracy
McAllister, Matthew P.
-
1996
Persistent link: https://www.econbiz.de/10000547314
Saved in:
9
Verkaufs-Dynamik
Hobart, Donald Marcene
;
Wood, James Playsted
-
1955
S. 172-278:
Werbung
in USA …
Persistent link: https://www.econbiz.de/10000517494
Saved in:
10
Applications of management sciences in marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
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