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Always on : advertising, marketing, and media in an era of consumer control
Vollmer, Christopher; Precourt, Geoffrey - 2008
Persistent link: https://www.econbiz.de/10008698216
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Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003676945
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Optimal advertisement planning on online news media
Gupta, Anshu; Manik, Prerna; Aggarwal, Sugandha; Jha, P. C. - 2011
Persistent link: https://www.econbiz.de/10009719392
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Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
Fritz, Wolfgang (ed.) - 2001 - 2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10001597077
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Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
Fritz, Wolfgang (ed.) - 1999
Persistent link: https://www.econbiz.de/10001395388
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Die E-Commerce Studie : richtungsweisende Marktdaten, Praxiserfahrungen, Leitlinien für die strategische Umsetzung
Gareis, Karsten; Korte, Werner B.; Deutsch, Markus - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10014009606
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The Internet advertising report
Meeker, Mary - 1997 - 1. ed.
Persistent link: https://www.econbiz.de/10004351504
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The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
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Privacy and Modern Advertising : Most US Internet Users Want 'Do Not Track' to Stop Collection of Data about their Online Activities
Hoofnagle, Chris Jay; Urban, Jennifer M.; Li, Su - 2014
understanding of the terms for their legitimacy. We also probed Internet users' attitudes towards advertising. Most Internet users …Most Americans have not heard of 'Do Not Track,' a proposal to allow Internet users to exercise more control over … online advertising. However, when probed, most prefer that Do Not Track block advertisers from collecting data about their …
Persistent link: https://www.econbiz.de/10014165316
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Branded! : How retailers engage consumers with social media and mobility
Brennan, Bernie; Schafer, Lori - 2010
"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the...
Persistent link: https://www.econbiz.de/10008700030