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Five rules for retailing in a recession
Favaro, Ken; Romberger, Tim; Meer, David - In: Harvard business review : HBR 87 (2009) 4, pp. 64-72
Persistent link: https://www.econbiz.de/10003847333
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Influence of retail store environmental cues on consumer patronage behavior across different retail store formats : an empirical analysis of US Hispanic consumers
Seock, Yoo-kyoung - In: Journal of retailing and consumer services 16 (2009) 5, pp. 329-339
Persistent link: https://www.econbiz.de/10003875610
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Wishful thinking : retail premiums in mid-nineteenth-century America
Woloson, Wendy A. - In: Enterprise & society : the international journal of … 13 (2012) 4, pp. 790-831
Persistent link: https://www.econbiz.de/10009703916
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How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten; Yang, Zhiyong; Harmon-Kizer, Tracy R.; … - In: Journal of marketing theory and practice 24 (2016) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
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E-commerce : a platform for integrated marketing ; case study on U.S. retailing
Schmidt, Inga D.; Döbler, Thomas; Schenk, Michael - 2000
Persistent link: https://www.econbiz.de/10001448721
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Efficient consumer response : (ECR) ; Basisstrategien und Grundtechniken, zentrale Erfolgsfaktoren sowie globaler Implementierungsplan
Heydt, Andreas von der - 1997
Persistent link: https://www.econbiz.de/10012699483
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Staatliche Initiativen zur Förderung der Informationsgesellschaft : Multimedia-Pilotprojekte in Deutschland und den USA in ihrem politischen Kontext
Breiter, Andreas; Beckert, Bernd; Hagen, Martin; … - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10014274813
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Making TV a two-way street : changing viewer engagement through interaction
Schreiber, Michael - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 37-55). 2008
Persistent link: https://www.econbiz.de/10003755903
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Measuring consumer interactivity in response to campaigns coupling mobile and television media
Davis, Robert; Sajtos, Laszlo - In: Journal of advertising research 48 (2008) 3, pp. 375-391
Persistent link: https://www.econbiz.de/10003768838
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Internet tools enable organizational transformation from the inside out : the Nokia Siemens Networks case
Deering, Anne; Cook, Andy; Jonk, Gillis; Hall, Anne van - In: Strategy & leadership : a publication of Strategic … 36 (2008) 5, pp. 34-37
Persistent link: https://www.econbiz.de/10003775226