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Brennpunkt Markenführung - ges...
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USA
Brand management
17,500
Markenführung
17,086
Consumer behaviour
7,422
Konsumentenverhalten
7,379
Markenimage
7,097
Brand image
7,007
Brand
5,235
Markenartikel
5,235
Relationship marketing
2,551
Beziehungsmarketing
2,549
Markenpolitik
2,193
Social Web
1,777
Social web
1,774
Online-Marketing
1,594
Internet marketing
1,569
Marketingmanagement
1,389
Marketing management
1,384
Deutschland
1,171
Werbewirkung
1,135
Advertising effects
1,124
Germany
1,113
Marketing
894
Luxury goods
873
Luxusgüter
871
Werbung
754
Advertising
741
Einzelhandel
688
Retail trade
676
Brand loyalty
662
Theorie
662
Theory
662
Corporate reputation
658
Firmenimage
658
Customer satisfaction
638
Kundenzufriedenheit
629
Internationales Marketing
625
International marketing
619
Handelsmarke
597
Emotion
587
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Case study
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Fallstudie
36
Graue Literatur
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Non-commercial literature
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Working Paper
23
Arbeitspapier
22
Collection of articles of several authors
19
Sammelwerk
19
Hochschulschrift
11
Reprint
10
Aufsatzsammlung
9
Thesis
8
Guidebook
4
Interview
4
Ratgeber
4
Bibliografie
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2
Bestimmungsbuch
1
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1
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English
562
German
34
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De Chernatony, Leslie
7
Balmer, John M. T.
5
Burmann, Christoph
5
Goldschlag, Nathan
5
Myers, Amanda
5
Christodoulides, George
4
Dahlhoff, Denise
4
Bardhi, Fleura
3
Bell, Sandra
3
Bennett, Gregg
3
Bronnenberg, Bart J.
3
Dubé, Jean-Pierre
3
Foscht, Thomas
3
Fournier, Susan
3
Förster, Kati
3
Keller, Kevin Lane
3
Khamis, Susie
3
Laroche, Michel
3
Melewar, T. C.
3
Mittal, Vikas
3
Petty, Ross D.
3
Piehler, Rico
3
Romaniuk, Jenni
3
Schneider, Willy
3
Schwarzkopf, Stefan
3
Sinha, Indrajit
3
Sood, Sanjay
3
Stolle, Wulf
3
Winterich, Karen Page
3
Zolas, Nikolas
3
Ahuvia, Aaron
2
Aitken, Murray L.
2
Antwerpes, Sarah
2
Baloglu, Seyhmus
2
Baumgarth, Carsten
2
Bengtsson, Anders
2
Berger, Jonah
2
Berndt, Ernst R.
2
Bhaduri, Gargi
2
Boisvert, Jean
2
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Books on Demand GmbH <Norderstedt>
1
Capsule <Minneapolis, Minn.>
1
Chambre de commerce et d'industrie de Paris
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Information Resources Management Association
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
University College of Swansea / Centre for Development Studies
1
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Published in...
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The journal of brand management : an international journal
29
The journal of product & brand management
21
Journal of advertising research
10
Journal of business research : JBR
10
SpringerLink / Bücher
8
International journal of market research : JMRS ; the journal of the Market Research Society
7
The IUP journal of brand management : IJBRM
7
European journal of marketing : EJM
6
Harvard business review : HBR
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing for higher education
6
Tourism management : research, policies, practice
6
Corporate reputation review : an international journal
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of sport management and marketing : IJSMM
5
Journal of international consumer marketing
5
Journal of international marketing
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Report / Marketing Science Institute
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of wine business research : IJWBR
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
MSI reports : working paper series
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Report / Marketing Science Institute / Marketing Science Institute
4
Sport management review
4
The journal of consumer marketing
4
Brand management ; Vol. 1
3
Brands : interdisciplinary perspectives
3
Business horizons
3
Foundations of corporate heritage
3
International journal of advertising : the quarterly review of marketing communications
3
JMM : the international journal on media management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
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Source
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ECONIS (ZBW)
589
USB Cologne (EcoSocSci)
5
EconStor
1
RePEc
1
Other ZBW resources
1
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1
Twenty-one years of the Journal of Brand Management : a commemorative review
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 689-701
Persistent link: https://www.econbiz.de/10010514150
Saved in:
2
The progression of brand orientation literature in twenty years : a systematic literature review
Anees-ur-Rehman, Muhammad
;
Wong, Ho Yin
;
Hossain, Mokter
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 612-630
Persistent link: https://www.econbiz.de/10011625229
Saved in:
3
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
Saved in:
4
Using dominance measures to evaluate brand extensions
Herr, Paul M.
;
Farquhar, Peter H.
;
Fazio, Russell H.
-
1993
Persistent link: https://www.econbiz.de/10000877329
Saved in:
5
The Brand report : stalemate at Cancun ; where do we go from here?
Judd, Frank
-
1982
Persistent link: https://www.econbiz.de/10000550062
Saved in:
6
Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
7
The varying types of brand assets : the central issue in brand strategy development?; paper presented at IBC Conference "Developing Brand Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
Saved in:
8
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
9
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
Saved in:
10
Inshore fishes of California
Baxter, John L.
-
1960
Persistent link: https://www.econbiz.de/10000312976
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