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Twenty-one years of the Journal of Brand Management : a commemorative review
Powell, Shaun M. - In: The journal of brand management : an international journal 21 (2014) 9, pp. 689-701
Persistent link: https://www.econbiz.de/10010514150
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The progression of brand orientation literature in twenty years : a systematic literature review
Anees-ur-Rehman, Muhammad; Wong, Ho Yin; Hossain, Mokter - In: The journal of brand management : an international journal 23 (2016) 6, pp. 612-630
Persistent link: https://www.econbiz.de/10011625229
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Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton; Yang, Yanxiang; Uhrich, Sebastian - In: Journal of sport management : the official journal of … 36 (2022) 2, pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
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Using dominance measures to evaluate brand extensions
Herr, Paul M.; Farquhar, Peter H.; Fazio, Russell H. - 1993
Persistent link: https://www.econbiz.de/10000877329
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The Brand report : stalemate at Cancun ; where do we go from here?
Judd, Frank - 1982
Persistent link: https://www.econbiz.de/10000550062
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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W. - 1997
Persistent link: https://www.econbiz.de/10000622884
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Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131939
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Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie - 1992
Persistent link: https://www.econbiz.de/10000134691
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Inshore fishes of California
Baxter, John L. - 1960
Persistent link: https://www.econbiz.de/10000312976