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Data analytic techniques for consumer economics
Selvanathan, Eliyathamby Antony - 1987
Persistent link: https://www.econbiz.de/10000751629
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Marketing research: management and methods
Wentz, Walter B. - 1972
Persistent link: https://www.econbiz.de/10000556155
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Marketing
Beckman, Theodore N.; Davidson, William R.; Talarzyk, … - 1973 - 9. ed
Persistent link: https://www.econbiz.de/10000556850
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Consumers and the market
Reid, Margaret Gilpin - 1942 - 3. ed.
Persistent link: https://www.econbiz.de/10000627500
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Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas - 1996
Persistent link: https://www.econbiz.de/10000610473
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Marketing and the new science of planning
King, Robert L. (contributor) - 1968
Persistent link: https://www.econbiz.de/10000674896
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Managerial analysis in marketing
Sturdivant, Frederick D.; Stern, Louis W.; Grabner jr., … - 1970
Persistent link: https://www.econbiz.de/10000051813
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Distribution systems : firms, functions, and efficiencies
Andersen, R. Clifton (ed.);  … - 1972
Persistent link: https://www.econbiz.de/10000052856
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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The problems of market segmentation
Cadet, André; Lignel, Jean - In: European marketing research review 2 (1967) 2, pp. 24-30
Persistent link: https://www.econbiz.de/10003507967