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Neumark, David
289
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201
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195
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192
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190
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188
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179
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179
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Viscusi, W. Kip
167
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164
Card, David E.
163
Fairlie, Robert W.
162
Gil-Alaña, Luis A.
161
Slemrod, Joel
161
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155
Borjas, George J.
155
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155
Wise, David A.
155
Audretsch, David B.
151
Bloom, Nicholas
150
Gordon, Robert J.
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
88
EconStor
4
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1
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date (oldest first)
1
Advertising and the public interest
Howard, John A.
;
Hulbert, James
-
1973
Persistent link: https://www.econbiz.de/10002975492
Saved in:
2
Amerikanische Erfahrungen auf dem Gebiet der Wirtschaftswerbung im Hinblick auf ihre Anwendung im westeuropaeischen Raum
Hallig, Klaus
-
1965
Persistent link: https://www.econbiz.de/10013386532
Saved in:
3
Mathematical models and methods in marketing
Bass, Frank M.
;
Buzzell, Robert D.
;
Greene, Mark R.
; …
-
1961
Persistent link: https://www.econbiz.de/10003198470
Saved in:
4
Commodity promotion : a controlled experiment evaluation
Schrimper, R. A.
;
Peeler, R. J.
-
1965
Persistent link: https://www.econbiz.de/10001548495
Saved in:
5
American mass media : industries and issues
Atwan, Robert
(
contributor
)
-
1978
-
1. ed.
Persistent link: https://www.econbiz.de/10000000750
Saved in:
6
Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1994
Persistent link: https://www.econbiz.de/10000887134
Saved in:
7
Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1992
Persistent link: https://www.econbiz.de/10000859351
Saved in:
8
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
9
Annotated bibliography of generic commodity promotion research
Hurst, Susan J.
;
Forker, Olan D.
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000835184
Saved in:
10
Emperors of adland : inside the advertising revolution
Millman, Nancy
-
1988
Persistent link: https://www.econbiz.de/10000749304
Saved in:
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