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Advertising and the public interest
Howard, John A.; Hulbert, James - 1973
Persistent link: https://www.econbiz.de/10002975492
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Amerikanische Erfahrungen auf dem Gebiet der Wirtschaftswerbung im Hinblick auf ihre Anwendung im westeuropaeischen Raum
Hallig, Klaus - 1965
Persistent link: https://www.econbiz.de/10013386532
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Mathematical models and methods in marketing
Bass, Frank M.; Buzzell, Robert D.; Greene, Mark R.; … - 1961
Persistent link: https://www.econbiz.de/10003198470
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Commodity promotion : a controlled experiment evaluation
Schrimper, R. A.; Peeler, R. J. - 1965
Persistent link: https://www.econbiz.de/10001548495
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American mass media : industries and issues
Atwan, Robert (contributor) - 1978 - 1. ed.
Persistent link: https://www.econbiz.de/10000000750
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Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1994
Persistent link: https://www.econbiz.de/10000887134
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Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1992
Persistent link: https://www.econbiz.de/10000859351
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Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.; Forker, Olan D. - 1993
Persistent link: https://www.econbiz.de/10000862748
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Annotated bibliography of generic commodity promotion research
Hurst, Susan J.; Forker, Olan D. - 1991 - Rev
Persistent link: https://www.econbiz.de/10000835184
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Emperors of adland : inside the advertising revolution
Millman, Nancy - 1988
Persistent link: https://www.econbiz.de/10000749304