The economic effects of advertising
Year of publication: |
1964
|
---|---|
Authors: | Borden, Neil H. |
Published in: |
Issues in American economic history : selected readings. - Boston : Heath. - 1964, p. 425-433
|
Subject: | Werbung | Werbungsbetrieb | Vereinigte Staaten |
-
Backman, Jules, (1971)
-
The measurement of cumulative advertising effects
Palda, Kristian S., (1964)
-
Brozen, Yale, (1974)
- More ...
-
Cases in international marketing
Gale, Christopher, (1986)
-
Os efeitos econômicos da propaganda
Borden, Neil H., (1967)
-
Changing marketing and marketing change : 1970 Spring Conference, abstracts of papers
Borden, Neil H., (1970)
- More ...