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USA
Werbung
13,887
Advertising
9,823
Werbewirkung
3,813
Advertising effects
3,759
Konsumentenverhalten
2,891
Consumer behaviour
2,885
Online-Marketing
1,797
Internet marketing
1,792
Theorie
1,374
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1,343
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923
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795
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756
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738
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734
advertising
651
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644
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625
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553
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552
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472
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463
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463
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452
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440
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427
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400
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346
Zielgruppe
346
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333
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317
Competition
298
Werbepsychologie
296
Öffentlichkeitsarbeit
287
Advertising industry
281
Vereinigte Staaten
277
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271
Internet
269
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267
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English
793
Undetermined
72
German
41
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1
Author
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Kaiser, Harry M.
26
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Aaker, David A.
4
Alston, Julian Mark
4
Berger, Arthur Asa
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Okazaki, Shintaro
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Sukki
4
Baek, Tae Hyun
3
Chandra, Ambarish
3
Cortese, Anthony J.
3
De Gregorio, Federico
3
Dench, Daniel
3
Doroodian, Khosrow
3
Hundhausen, Carl
3
Kenkel, Donald Scott
3
Knight, Brian G.
3
Koinig, Isabell
3
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Institution
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National Bureau of Economic Research
4
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Federal Trade Commission
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
American Marketing Association
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
European Society for Opinion and Marketing Research
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Association of Business Communicators
1
J. L. Kellogg Graduate School of Management
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Published in...
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Journal of advertising research
27
Journal of advertising : official publication of the American Academy of Advertising
26
Working paper / National Bureau of Economic Research, Inc.
25
International journal of advertising : the quarterly review of marketing communications
23
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
The advertising and consumer culture reader
8
The journal of law & economics
8
Business horizons
7
Journal of business research : JBR
7
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
The journal of business : B
7
The journal of media economics
7
International journal of industrial organization
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Advances in applied microeconomics : a research annual
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
Working paper series
5
AEM research bulletin
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Health marketing quarterly
4
Journal of agricultural and applied economics
4
Journal of global marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
4
Proceedings of the ... National Conference of the American Marketing Association
4
Review of industrial organization : RIO
4
The American economic review
4
The journal of industrial economics
4
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Source
All
ECONIS (ZBW)
818
USB Cologne (EcoSocSci)
88
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1
The 100 greatest corporate and industrial ads
Poppe, Fred C.
-
1983
Persistent link: https://www.econbiz.de/10000000310
Saved in:
2
American mass media : industries and issues
Atwan, Robert
(
contributor
)
-
1978
-
1. ed.
Persistent link: https://www.econbiz.de/10000000750
Saved in:
3
Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1994
Persistent link: https://www.econbiz.de/10000887134
Saved in:
4
Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1992
Persistent link: https://www.econbiz.de/10000859351
Saved in:
5
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
6
Annotated bibliography of generic commodity promotion research
Hurst, Susan J.
;
Forker, Olan D.
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000835184
Saved in:
7
Emperors of adland : inside the advertising revolution
Millman, Nancy
-
1988
Persistent link: https://www.econbiz.de/10000749304
Saved in:
8
Alcohol advertising : hearing before the Subcommittee on Children, Family, Drugs and Alcoholism of the Committee on Labor and Human Resources, United States Senate, 99th Congress,...
1985
Persistent link: https://www.econbiz.de/10000721715
Saved in:
9
Advertising: from fundamentals to strategies
Rothschild, Michael
-
1987
Persistent link: https://www.econbiz.de/10000729154
Saved in:
10
Advertising intensity and concentration change in manufacturing industries
Tokle, Robert John
-
1986
Persistent link: https://www.econbiz.de/10000729850
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