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A comparative analysis of changes in Finnish consumer attitudes toward the products and associated marketing practices of various selected countries, 1975 to 2000

Darling, John R. - In: Liiketaloudellinen aikakauskirja 50 (2001) 2, pp. 167-187

Persistent link: https://www.econbiz.de/10001597550

Marketing Chinese products in the U.S. Keys for success

Darling, John R. - In: Zhongguo-xingzheng (1985), pp. 9-42

Persistent link: https://www.econbiz.de/10002048483

A longitudinal analysis of the competitive market strenghts and weaknesses of the US and the USSR

Darling, John R. - In: Zhongguo-xingzheng (1992), pp. 93-110

Persistent link: https://www.econbiz.de/10001132117

Foreign consumers' perspective of the products and marketing practices of the United States versus selected European countries

Arnold, Danny R.; Darling, John R. - In: Journal of business research : JBR 17 (1988) 3, pp. 237-248

Persistent link: https://www.econbiz.de/10003474135

Keys for success in exporting to the US market

Darling, John R. - In: European journal of marketing : EJM 19 (1985) 2, pp. 17-30

Persistent link: https://www.econbiz.de/10001071456

Analysis of changes in consumer attitudes toward the products of England, France, Germany and the USA, 1975‐2000

Darling, John R.; Puetz, James E. - In: European Business Review 14 (2002) 3, pp. 170-183

Presents a longitudinal study examining the attitudes of consumers toward the products and associated marketing practices of England, France, Germany and the USA. Covers the period from 1975‐2000. Concludes that there is a significant difference in the attitudes of consumers with regard to the...

Persistent link: https://www.econbiz.de/10014713091

Changing attitudes of consumers towards the products and associated marketing practices of selected European countries versus the USA, 1975‐95

Darling, John R.; Taylor, Raymond E. - In: European Business Review 96 (1996) 3, pp. 13-22

Presents a longitudinal study examining the attitudes of consumers towards the products and associated marketing practices of selected European countries versus the USA. Covers the period from 1975‐95, focusing on Germany, the UK and France. Concludes, in particular, that there is a...

Persistent link: https://www.econbiz.de/10014713522

Keys for Success in Exporting to the US Market

Darling, John R. - In: European Journal of Marketing 19 (1985) 2, pp. 17-30

Posits that there are many opportunities emerging for profitable participation in the US market by foreign business firms. Offers ten key points for business success in the US marketplace, going on to analyse these. Concludes that each of these points should be addressed to achieve an optimum...

Persistent link: https://www.econbiz.de/10014724912