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Mathematical models and methods in marketing
Bass, Frank M.; Buzzell, Robert D.; Greene, Mark R.; … - 1961
Persistent link: https://www.econbiz.de/10003198470
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Advertising and the public interest
Howard, John A.; Hulbert, James - 1973
Persistent link: https://www.econbiz.de/10002975492
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Commodity promotion : a controlled experiment evaluation
Schrimper, R. A.; Peeler, R. J. - 1965
Persistent link: https://www.econbiz.de/10001548495
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Amerikanische Erfahrungen auf dem Gebiet der Wirtschaftswerbung im Hinblick auf ihre Anwendung im westeuropaeischen Raum
Hallig, Klaus - 1965
Persistent link: https://www.econbiz.de/10013386532
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Economics for business decisions
Mantell, Leroy H.; Sing, Francis P. - 1972
Persistent link: https://www.econbiz.de/10000555932
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After the abacus. A managers guide to accounting control and finance
Harper, William Massie - 1974
Persistent link: https://www.econbiz.de/10000556795
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Managerial accounting. An introduction to planning, information processing, and control
Copeland, Ronald M.; Dascher, Paul E. - 1974
Persistent link: https://www.econbiz.de/10000557295
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Beyond the balance sheet. Evaluating profit potential
Lines, James - 1974
Persistent link: https://www.econbiz.de/10000557326
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Corporate financial reporting. Public or pr1vate control?
Chatov, Robert - 1975
Persistent link: https://www.econbiz.de/10000557811
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Management accounting. Techniques for non-financial managers
Simpson, L. - 1979
Persistent link: https://www.econbiz.de/10000558802