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Die Rolle der Werbung im Marke...
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USA
Marktforschung
12,326
Market research
6,580
Theorie
1,671
Theory
1,655
Konsumentenverhalten
1,618
Consumer behaviour
1,606
Deutschland
1,403
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1,024
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990
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980
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705
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512
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483
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368
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361
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361
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276
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261
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239
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236
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229
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227
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225
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224
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224
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223
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223
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206
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191
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177
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175
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172
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171
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2
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2
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2
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35
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27
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Day, George S.
7
Hawkins, Del I.
7
Aaker, David A.
6
Kumar, V.
5
Malhotra, Naresh K.
5
Mothersbaugh, David L.
5
Albaum, Gerald S.
3
Best, Roger J.
3
Duncan, Delbert J.
3
Herrmann, Andreas
3
Kotler, Philip
3
Leone, Robert P.
3
Levy, Sidney J.
3
Smith, Scott M.
3
Viswanathan, Madhu
3
Zaltman, Gerald
3
Zikmund, William G.
3
Albaum, Gerald
2
Albers, Sönke
2
Alderson, Wroe
2
Bayus, Barry L.
2
Beckman, Theodore N.
2
Boyd, Harper W.
2
Buell, Victor P.
2
Churchill, Gilbert A.
2
Darden, William R.
2
Davidson, William R.
2
DeLong, Thomas J.
2
Engel, James F.
2
Fanning, Stephen F.
2
Gaski, John F.
2
Green, Paul E.
2
Iacobucci, Dawn
2
Kahn, Kenneth B.
2
Kindermann, Harald
2
LaPlaca, Peter J.
2
Loudon, David L.
2
Lumpkin, James R.
2
McQuarrie, Edward F.
2
Montgomery, David B.
2
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American Marketing Association
7
European Society for Opinion and Marketing Research
5
Seminar on market modelling
3
Indian Institute of Foreign Trade <Delhi>
2
National Industrial Conference Board
2
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
American Management Association / Marketing Division
1
American Society of Newspaper Editors
1
Appraisal Institute <Chicago, Ill.>
1
Arthur D. Little, Inc
1
Communication Advertising and Marketing Education Foundation Ltd.
1
David Allens <London>
1
Department of Commerce
1
FAO
1
Georgia State University
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Institute of Practitioners in Advertising <London>
1
J. Walter Thompson Company
1
Market Research Society
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Massachusetts Institute of Technology
1
National Council of Applied Economic Research
1
NetLibrary, Inc
1
OECD
1
Product Development & Management Association
1
Rationalisierungs-Gemeinschaft Industrieller Vertrieb
1
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
1
U.S. Department of Commerce
1
USA / Congress / House of Representatives / Committee on Agriculture
1
United States / Bureau of Foreign Commerce
1
United States / Congress / House / Committee on Agriculture / Subcommittee on Departmental Operations
1
Urban Land Institute <Washington, DC>
1
Weltbank
1
World Association for Public Opinion Research
1
epubli GmbH
1
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International journal of market research : JMRS ; the journal of the Market Research Society
12
Journal of business research : JBR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Business horizons
5
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
5
Jahrbuch der Absatz- und Verbrauchsforschung
4
Qualitative market research : an international journal
4
Quantitative marketing techniques and analyses
4
Report / Marketing Science Institute
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Harvard business review : HBR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising research
3
Journal of financial services marketing : JFSM
3
Journal of historical research in marketing
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Qualitative marketing research : approaches, techniques and analysis
3
Report / Marketing Science Institute / Marketing Science Institute
3
The nature and scope of marketing research
3
Australasian marketing journal
2
Conference Board Reports
2
Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
Farmers in the market economy : market organization and competitive behavior in relation to farmers' prices, costs and income
2
Handbook of research on ethnic and intra-cultural marketing
2
International journal of wine business research : IJWBR
2
International's series in marketing
2
Journal of business ethics : JOBE
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of fashion marketing and management
2
Journal of marketing
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Labelling strategies in environmental policy
2
Marketing theory
2
McGraw-Hill Series in Marketing and Advertising
2
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Source
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ECONIS (ZBW)
528
USB Cologne (EcoSocSci)
4
OLC EcoSci
1
Showing
1
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533
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1
Modern marketing : dynamics and management
Hepner, Harry Walker
-
1955
Persistent link: https://www.econbiz.de/10000550766
Saved in:
2
Marketing handbook
Frey, Albert Wesley
(
ed.
);
Albaum, Gerald
(
contributor
)
-
1965
-
2. Aufl
Persistent link: https://www.econbiz.de/10000608575
Saved in:
3
Marketing for profit
Gould, Douglas P.
-
1962
Persistent link: https://www.econbiz.de/10002478884
Saved in:
4
Marketing policies
Agnew, Hugh E.
;
Houghton, Dale
-
1951
-
2. ed.
Persistent link: https://www.econbiz.de/10001501795
Saved in:
5
Market research and scientific distribution
Davies, A. H.
;
Palmer, O. W.
-
1957
Persistent link: https://www.econbiz.de/10002058411
Saved in:
6
Marketing Problems and improvement programs
Abbott, John Cave
-
1958
Persistent link: https://www.econbiz.de/10001457413
Saved in:
7
Adressbuch international Werbung
Marktforschung
Biggane, Helen
(
contributor
);
Boehm, Charles F.
(
contributor
)
-
United States / Bureau of Foreign Commerce
-
1959
Persistent link: https://www.econbiz.de/10002956092
Saved in:
8
Modern marketing management : an integrated approach
Mauser, Ferdinand F.
-
1961
Persistent link: https://www.econbiz.de/10002480097
Saved in:
9
The marketing of industrial products
Wilson, Aubrey
(
contributor
)
-
1965
Persistent link: https://www.econbiz.de/10003179433
Saved in:
10
Marketing
MacIver, Colin
-
Institute of Practitioners in Advertising <London>
-
1959
Persistent link: https://www.econbiz.de/10002418844
Saved in:
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