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Estimating advertisers' values for paid search clickthroughs
Laffey, D.
;
Hunka, C.
;
Sharp, J. A.
;
Zeng, Z.
- In:
Journal of the Operational Research Society : OR
60
(
2009
)
3
,
pp. 411-418
Persistent link: https://www.econbiz.de/10003856896
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