Estimating advertisers' values for paid search clickthroughs
Year of publication: |
2009
|
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Authors: | Laffey, D. ; Hunka, C. ; Sharp, J. A. ; Zeng, Z. |
Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 60.2009, 3, p. 411-418
|
Subject: | Werbewirkung | Advertising effects | USA | United States | Theorie | Theory | Online-Marketing | Internet marketing | Suchmaschine | Search engine |
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