Similar Search Results - EconBiz

Scale and scope effects on advertising agency costs

Silk, Alvin J.; Berndt, Ernst R. - 1990

Persistent link: https://www.econbiz.de/10000800329

Scale and scope effects on advertising agency costs

Silk, Alvin J. - In: Marketing science : the marketing journal of the … 12 (1993) 1, pp. 53-72

Persistent link: https://www.econbiz.de/10001152601

Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms

Silk, Alvin J. - In: Journal of economics & management strategy : JEMS 3 (1994) 3, pp. 437-480

Persistent link: https://www.econbiz.de/10001174696

Build it, buy it or both? : rethinking the sourcing of advertising services

Silk, Alvin J.; Stiglin, Marta M. - 2015

This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to procure the customized bundle...

Persistent link: https://www.econbiz.de/10011305238

Special issue on Marketing's information technology revolution : implications for consumer welfare and economic performance

Sappington, David Edward Michael (contributor); … - 2003

Persistent link: https://www.econbiz.de/10001770707

The emerging position of the internet as an advertising medium

Silk, Alvin J.; Klein, Lisa R.; Berndt, Ernst R. - In: Netnomics 3 (2001) 2, pp. 129-148

Persistent link: https://www.econbiz.de/10001604332

Intermedia substitutability and market demand by national advertisers

Silk, Alvin J.; Klein, Lisa R.; Berndt, Ernst R. - 2001

Persistent link: https://www.econbiz.de/10001630994

Knowledge spillovers and growth in the disagglomeration of the US advertising-agency industry

King, Charles; Silk, Alvin J.; Ketelhöhn, Niels - In: Journal of economics & management strategy : JEMS 12 (2003) 3, pp. 327-362

Persistent link: https://www.econbiz.de/10001786282

The unbundling of advertising agency services : an economic analysis

Arzaghi, Mohammad; Berndt, Ernst R.; Davis, James C.; … - 2010

Persistent link: https://www.econbiz.de/10008662047

How concentrated is the US advertising and marketing services industry? : myth versus reality

Silk, Alvin J.; King, Charles - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 166-193

Persistent link: https://www.econbiz.de/10009770248

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