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MUMP, Multidimensional Unfoldi...
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USA
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Managerial finance
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Marketing letters : a journal of research in marketing
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Research paper series / Stanford Graduate School of Business
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ECONIS (ZBW)
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Economic impact of marketing alliances on shareholders' wealth
Ho, Foo Nin
;
Shocker, Allan D.
;
Yip, Yewmun
- In:
Managerial finance
36
(
2010
)
6
,
pp. 534-546
Persistent link: https://www.econbiz.de/10003990902
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2
Identifying multiple preference segments from own- and cross-price elasticities
Russell, Gary J.
- In:
Marketing letters : a journal of research in marketing
4
(
1993
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10001136696
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3
EQUITYMAP : measurement, analysis, and prediction of brand equity and its sources
Srinivasan, V.
;
Park, Chan Su
;
Chang, Dae Ryun
-
2001
Persistent link: https://www.econbiz.de/10001624168
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