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13
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Working paper / National Bureau of Economic Research, Inc.
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Journal of advertising research
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Journal of business research : JBR
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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American journal of agricultural economics
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European journal of marketing : EJM
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
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Journal of marketing communications
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The American economic review
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Business horizons
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of law & economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The journal of media economics
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NBER working paper series
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Applied economics
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Journal of historical research in marketing
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International journal of industrial organization
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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EconStor
29
RePEc
6
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1
Changing the channel : 12 easy ways to make millions for your business
Masterson, Michael
;
Tribby, MaryEllen
-
2009
Persistent link: https://www.econbiz.de/10003734218
Saved in:
2
Allocation of
advertising
budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
Saved in:
3
Audience members' goals of media use and processing of advertisements
Juntunen, Arja
-
2001
Persistent link: https://www.econbiz.de/10001565737
Saved in:
4
Local
advertising
decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.
;
King, Karen Whitehill
;
Martin, Hugh J.
; …
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
Saved in:
5
Advertising
in the world of new media
Berg, Scott
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 56-83)
.
2008
Persistent link: https://www.econbiz.de/10003755905
Saved in:
6
Department store
advertising
in newspapers, radio, and television, 1920 - 1960
Howard, Vicki
- In:
Journal of historical research in marketing
2
(
2010
)
1
,
pp. 61-85
Persistent link: https://www.econbiz.de/10003945251
Saved in:
7
Gender and media literacy : women and men try on responses to objectification in fashion
advertising
Lambiase, Jacqueline
;
Reichert, Tom
;
Adkins, Mark
; …
- In:
Gender, culture, and consumer behavior
,
(pp. 139-159)
.
2012
Persistent link: https://www.econbiz.de/10009544242
Saved in:
8
Persistence of cigarette
advertising
across media and smoking rates
Goel, Rajeev K.
- In:
Applied economics letters
18
(
2011
)
7/9
,
pp. 611-619
Persistent link: https://www.econbiz.de/10009230954
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9
Media substitution and economies of scale in
advertising
Seldon, Barry J.
;
Jewell, R. Todd
;
O'Brien, Daniel M.
- In:
International journal of industrial organization
18
(
2000
)
8
,
pp. 1153-1180
Persistent link: https://www.econbiz.de/10001527325
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10
Optimal advertisement planning on online news media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
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