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Objectivity in marketing theory and research
Hunt, Shelby D. - 2009
Persistent link: https://www.econbiz.de/10003794756
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Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D. - In: Journal of historical research in marketing 2 (2010) 4, pp. 443-456
Persistent link: https://www.econbiz.de/10008809043
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On the founding of the Journal of Macromarketing
Hunt, Shelby D. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10009154822
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Why consumers believe they are being ripped off
Hunt, Shelby D.; Nevin, John R. - In: Business horizons 24 (1981) 3, pp. 48-52
Persistent link: https://www.econbiz.de/10003582974
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Commentary on "developing successful theories in marketing : insights from resource-advantage theory"
Campbell, Colin - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 93-94
Persistent link: https://www.econbiz.de/10009679347
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Systematic reflection as a learning opportunity
Brasel, S. Adam - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 90-92
Persistent link: https://www.econbiz.de/10009679348
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Commentary on "developing successful theories in marketing : insights from resource-advantage theory"
Schlegelmilch, Bodo B. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 85-89
Persistent link: https://www.econbiz.de/10009679349
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Competition as an evolutionary process and antitrust policy
Hunt, Shelby D.; Arnett, Dennis B. - In: Journal of public policy & marketing : JPP & M ; an … 20 (2001) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10001620947
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Social responsibility and personal success : are they incompatible?
Wood, Van R. - In: Journal of business research : JBR 14 (1986) 3, pp. 193-212
Persistent link: https://www.econbiz.de/10001021684