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9,510
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8,788
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8,558
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8,487
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8,456
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8,452
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Caporale, Guglielmo Maria
124
Gupta, Rangan
90
Gil-Alaña, Luis A.
80
Heckman, James J.
72
Burkhauser, Richard V.
68
Hamermesh, Daniel S.
67
Schettkat, Ronald
48
Karanassou, Marika
44
Belke, Ansgar
40
Hautsch, Nikolaus
37
Bahmani-Oskooee, Mohsen
36
Koopman, Siem Jan
36
Miller, Stephen M.
36
Diebold, Francis X.
35
Gil-Alana, Luis A.
35
Glaeser, Edward L.
35
Pesaran, M. Hashem
35
Basu, Susanto
33
Eickmeier, Sandra
33
McAleer, Michael
33
Balcilar, Mehmet
32
Bloom, Nicholas
32
Bollerslev, Tim
32
Malley, James R.
32
Neumark, David
32
Kilian, Lutz
31
Nunnenkamp, Peter
31
Cheung, Yin-Wong
30
Haltiwanger, John C.
30
Mazumder, Bhashkar
30
Sarno, Lucio
30
Smeeding, Timothy M.
30
Snower, Dennis J.
30
Wohar, Mark E.
30
Marcellino, Massimiliano
29
Timmermann, Allan
29
Buch, Claudia M.
28
Chiswick, Barry R.
28
Galí, Jordi
28
McGrattan, Ellen R.
28
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National Bureau of Economic Research
218
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66
Springer Fachmedien Wiesbaden
25
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24
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22
Maxwell Graduate School of Citizenship and Public Affairs
22
Nomos Verlagsgesellschaft
21
OECD
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Verlag Dr. Kovač
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Bertelsmann Stiftung
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Duncker & Humblot
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Federal Reserve Bank of Richmond
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Mohr Siebeck GmbH & Co. KG
7
Rodney L. White Center for Financial Research
7
Rutgers University / Department of Economics
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
7
American Chamber of Commerce in Germany
6
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Applied economics
273
IZA Discussion Papers
215
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The review of economics and statistics
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CESifo working papers
181
The American economic review
174
Finance and economics discussion series
166
Europäische Hochschulschriften / 5
158
The journal of finance : the journal of the American Finance Association
154
Applied economics letters
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Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
120
Applied financial economics
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Journal of international money and finance
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
105
Journal of applied econometrics
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The review of financial studies
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NBER Working Paper
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Vierteljahrshefte zur Wirtschaftsforschung
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Economics letters
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Journal of money, credit and banking : JMCB
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SpringerLink / Bücher
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The journal of futures markets
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Journal of monetary economics
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Journal of political economy
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Journal of advertising research
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Southern economic journal
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Journal of macroeconomics
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
687
RePEc
72
Other ZBW resources
20
BASE
4
OLC EcoSci
3
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1
Zur Effizienz verschiedener Ausgestaltungsformen vergleichender Werbung : internationale Rechtslage, "state of the art" und Ergebnisse einer empirischen Studie
Tscheulin, Dieter K.
;
Helmig, Bernd
-
1998
Persistent link: https://www.econbiz.de/10000656969
Saved in:
2
Playing their roles : experiential design concepts applied in complex services
Gross, Michael A.
;
Pullman, Madeleine
- In:
Journal of management inquiry
21
(
2012
)
1
,
pp. 43-59
Persistent link: https://www.econbiz.de/10009505383
Saved in:
3
Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
Saved in:
4
The seeds of negativity : knowledge and money
Lovett, Mitchell J.
;
Shachar, Ron
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 430-446
Persistent link: https://www.econbiz.de/10009160795
Saved in:
5
Practitioner views of comparative advertising : how practices have changed in two decades
Beard, Fred K.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 313-323
Persistent link: https://www.econbiz.de/10010199585
Saved in:
6
Analyzing the effectiveness of public policy advertising on attitudes and behavioral changes
Yun, Bichwi
;
Cho, Yoon C.
- In:
Journal of business & economics research
12
(
2014
)
4
,
pp. 357-370
Persistent link: https://www.econbiz.de/10010432140
Saved in:
7
The myth/fact message frame and persuasion in advertising : enhancing attitudes toward the mentally ill
Yeh, Marie A.
;
Jewell, Robert D.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 161-172
Persistent link: https://www.econbiz.de/10011292305
Saved in:
8
Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.
;
Clark, Ronald A.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
Saved in:
9
Positive uncertainty : the benefit of the doubt in advertising
Ketelaar, Paul Edwin
;
Riet, Jonathan van 't
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 256-269
Persistent link: https://www.econbiz.de/10011859316
Saved in:
10
The effects of comparative advertising on young consumers’ perceptions : cross-cultural comparison between the United States and Taiwan
Muk, Alexander
;
Chung, Christina
;
Chang, En Chi
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 100-122
Persistent link: https://www.econbiz.de/10011729468
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