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Playing their roles : experiential design concepts applied in complex services
Gross, Michael A.; Pullman, Madeleine - In: Journal of management inquiry 21 (2012) 1, pp. 43-59
Persistent link: https://www.econbiz.de/10009505383
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Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.; Stipp, Horst - In: Journal of advertising research 53 (2013) 3, pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
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The seeds of negativity : knowledge and money
Lovett, Mitchell J.; Shachar, Ron - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 430-446
Persistent link: https://www.econbiz.de/10009160795
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Practitioner views of comparative advertising : how practices have changed in two decades
Beard, Fred K. - In: Journal of advertising research 53 (2013) 3, pp. 313-323
Persistent link: https://www.econbiz.de/10010199585
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Analyzing the effectiveness of public policy advertising on attitudes and behavioral changes
Yun, Bichwi; Cho, Yoon C. - In: Journal of business & economics research 12 (2014) 4, pp. 357-370
Persistent link: https://www.econbiz.de/10010432140
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The myth/fact message frame and persuasion in advertising : enhancing attitudes toward the mentally ill
Yeh, Marie A.; Jewell, Robert D. - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 161-172
Persistent link: https://www.econbiz.de/10011292305
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Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.; Clark, Ronald A.; Hermans, Charles M.; … - In: Journal of international consumer marketing 30 (2018) 2, pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
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Positive uncertainty : the benefit of the doubt in advertising
Ketelaar, Paul Edwin; Riet, Jonathan van 't; … - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 256-269
Persistent link: https://www.econbiz.de/10011859316
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The effects of comparative advertising on young consumers’ perceptions : cross-cultural comparison between the United States and Taiwan
Muk, Alexander; Chung, Christina; Chang, En Chi - In: Journal of promotion management : JPM 23 (2017) 1, pp. 100-122
Persistent link: https://www.econbiz.de/10011729468