Playing their roles : experiential design concepts applied in complex services
Year of publication: |
2012
|
---|---|
Authors: | Gross, Michael A. ; Pullman, Madeleine |
Published in: |
Journal of management inquiry. - Newbury Park, Calif. [u.a.] : Sage Periodicals Press, ISSN 1056-4926, ZDB-ID 1165369-3. - Vol. 21.2012, 1, p. 43-59
|
Subject: | Dienstleistungsmanagement | Service management | Event-Marketing | Event marketing | Meinung | Opinion | Arbeitskräfte | Workforce | Gastgewerbe | Hospitality industry | USA | United States |
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