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Special issue: Quantitative models to support direct marketing in electronic channels
Bose, Indranil (contributor) - 2009
Persistent link: https://www.econbiz.de/10003845408
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A local seller's app channel strategy concerning delivery
Tao, Zhiying; Gou, Qinglong; Zhang, Juzhi - In: International journal of production research 58 (2020) 1, pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
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Food Online - Hype oder die Zukunft des LEH?
Morschett, Dirk; Schmid, David; Foscht, Thomas - 2017
Persistent link: https://www.econbiz.de/10011732549
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Multikanalstrategien im stationären Einzelhandel : eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013430885
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Adding bricks to clicks : the effects of store openings on sales through direct channels
Avery, Jill; Caravella, Mary; Deighton, John; … - 2007
Persistent link: https://www.econbiz.de/10003440287
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Direct and multi-channel marketing research
2009
Persistent link: https://www.econbiz.de/10003937395
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Multilevel (network) marketing : an objective view
Albaum, Gerald; Peterson, Robert A. - In: The marketing review 11 (2011) 4, pp. 347-361
Persistent link: https://www.econbiz.de/10009428159
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Personalization and technology-enabled marketing
Cooper, Lee G. - In: Managing in the information economy : current research …, (pp. 165-184). 2007
Persistent link: https://www.econbiz.de/10003485288
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Attitude toward internet web sites, online information search, and channel choices for purchasing
Seock, Yoo-Kyoulng; Norton, Marjorie J. T. - In: Journal of fashion marketing and management 11 (2007) 4, pp. 571-586
Persistent link: https://www.econbiz.de/10003736092