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USA
United States
8
Vereinigte Staaten
6
Consumer behaviour
5
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5
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4
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4
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4
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8
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Gelb, Betsy D.
12
Bush, Darren
3
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1
Andrews, Demetra
1
Hunt, David M.
1
Kong, Dejun
1
Lam, Son K.
1
Samaraweera, Monoshi
1
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Business horizons
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of business strategy
2
Marketing-mix strategies - product strategy and promotion strategy
1
Rutgers business review
1
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ECONIS (ZBW)
12
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1
Discovery the 65t consumer
Gelb, Betsy D.
- In:
Business horizons
25
(
1982
)
3
,
pp. 42-46
Persistent link: https://www.econbiz.de/10003563875
Saved in:
2
"No-name" products: a step towards "no-name" retailing? are generic products mere promotional devices, glorified "house brands" or true commodities? Management's and consumer's res...
Gelb, Betsy D.
- In:
Business horizons
23
(
1980
)
3
,
pp. 9-13
Persistent link: https://www.econbiz.de/10003563879
Saved in:
3
When and how to use outplacement
Gelb, Betsy D.
- In:
Business horizons
29
(
1986
)
5
,
pp. 55-59
Persistent link: https://www.econbiz.de/10003563902
Saved in:
4
Economic reality versus consumer perceptions of monopoly
Sundie, Jill M.
;
Gelb, Betsy D.
;
Bush, Darren
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
2
,
pp. 178-181
Persistent link: https://www.econbiz.de/10003789746
Saved in:
5
A strategic perspective on sales promotions
Gelb, Betsy D.
;
Andrews, Demetra
;
Lam, Son K.
-
2009
Persistent link: https://www.econbiz.de/10003836358
Saved in:
6
Staying on the job after sixty-five
Gelb, Betsy D.
;
Hunt, David M.
- In:
Business horizons
22
(
1979
)
1
,
pp. 17-21
Persistent link: https://www.econbiz.de/10003563886
Saved in:
7
Who's more critical of business: men or Women?
Stafford, James E.
;
Gelb, Betsy D.
- In:
Business horizons
21
(
1978
)
1
,
pp. 5-10
Persistent link: https://www.econbiz.de/10003563904
Saved in:
8
Wringing more value from advertising dollars : the customer satisfaction boost
Samaraweera, Monoshi
;
Gelb, Betsy D.
- In:
Journal of business strategy
32
(
2011
)
6
,
pp. 24-29
Persistent link: https://www.econbiz.de/10009412352
Saved in:
9
Antitrust enforcement : an inflection point?
Bush, Darren
;
Gelb, Betsy D.
- In:
Journal of business strategy
33
(
2012
)
6
,
pp. 15-21
Persistent link: https://www.econbiz.de/10009678311
Saved in:
10
Advertising and policy insights for the voter versus customer trade-off
Gelb, Betsy D.
;
Bush, Darren
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 96-99
Persistent link: https://www.econbiz.de/10009234737
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