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Data analytic techniques for consumer economics
Selvanathan, Eliyathamby Antony - 1987
Persistent link: https://www.econbiz.de/10000751629
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The significance of statistical significance tests in marketing research
Sawyer, Alan G.; Peter, Jerome Paul - 2009
Persistent link: https://www.econbiz.de/10003794414
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Current sources of marketing information
Gunther, Edgar (contributor);  … - 1960
Persistent link: https://www.econbiz.de/10003469211
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USER: a scale to measure use of market research
Menon, Anil; Wilcox, James B. - 1994
Persistent link: https://www.econbiz.de/10000890132
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Verwendung von Einstellungskonzepten in der Marktforschung : eine Analyse von empirischen Untersuchungen
Leipelt, Detlef - 1992
Persistent link: https://www.econbiz.de/10000859628
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Relationships between providers and users of market research : the role of personal trust
Moorman, Christine; Deshpandé, Rohit; Zaltman, Gerald - 1993
Persistent link: https://www.econbiz.de/10000867282
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375
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Market survey of health foods in USA, Federal Republic of Germany and Netherlands
1986
Persistent link: https://www.econbiz.de/10000744364
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Marketing research
Kress, George - 1988 - 3. ed
Persistent link: https://www.econbiz.de/10000749575