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Zum
Image
des Made in Germany : Beispiele aus Japan, Frankreich und den Vereinigten Staaten
Wölke, Gabriele
-
1985
Persistent link: https://www.econbiz.de/10000422821
Saved in:
2
Das
Image
von Nahrungsmitteln : neuere amerikanische Erkenntnisse und ihre Übertragbarkeit auf den deutschen Nahrungsmittelmarkt
Weihrauch, Josef-Dieter
-
1972
Persistent link: https://www.econbiz.de/10000051337
Saved in:
3
Aggregate images of American and Japanese products: implications on international marketing
Narayana, Chem L.
- In:
The Columbia journal of world business : publ. …
16
(
1981
)
2
,
pp. 31-35
Persistent link: https://www.econbiz.de/10003638780
Saved in:
4
Identity strategies that make a differnece
Ackerman, Laurence D.
- In:
Journal of business strategy
9
(
1988
)
3
,
pp. 28-32
Persistent link: https://www.econbiz.de/10003464548
Saved in:
5
How corporate
image
research is used
Bevis, Joseph C.
- In:
ESOMAR WAPOR congress : [papers
,
(pp. 233-249)
.
1967
Persistent link: https://www.econbiz.de/10003492081
Saved in:
6
Strategic credibility can make a difference
Diffenbach, John
;
Higgins, Richard B.
- In:
Business horizons
30
(
1987
)
3
,
pp. 13-18
Persistent link: https://www.econbiz.de/10003526941
Saved in:
7
Planning a face-lift : implementing a corporate
image
program
Gray, Edmund R.
;
Smeltzer, Larry R.
- In:
Journal of business strategy
8
(
1987
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10003562520
Saved in:
8
The
image
of business on prime time television
Gitlin, Todd
- In:
California management review
26
(
1984
)
2
,
pp. 64-73
Persistent link: https://www.econbiz.de/10003560300
Saved in:
9
The role of retail price
image
in a multi-country context : France and the USA
Babin, Barry J.
;
Borges, Adilson
;
James, Kevin
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1074-1081
Persistent link: https://www.econbiz.de/10011440198
Saved in:
10
Die Stellung des "Made in Germany" auf den Philippinen - eine ländervergleichende Studie bei philippinischen Klein- und Mittelbetrieben
Sand, Melanie
-
2000
Persistent link: https://www.econbiz.de/10001532602
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