How corporate image research is used
Joseph C. Bevis
| Year of publication: |
1967
|
|---|---|
| Authors: | Bevis, Joseph C. |
| Published in: |
ESOMAR WAPOR congress : [papers. - Brussels : Printed by Editest. - 1967, p. 233-249
|
| Subject: | Image | USA | Firmenimage | Corporate reputation | Marktforschung | Market research | Öffentlichkeitsarbeit | Public relations | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003492081