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The branding of television networks : lessons from branding strategies in the US market
Stipp, Horst - In: JMM : the international journal on media management 14 (2012) 2, pp. 107-119
Persistent link: https://www.econbiz.de/10009571075
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Branding strategies in the U.S. market : lessons from research on the branding of TV networks
Stipp, Horst - In: Innovative Markenführung und -implementierung, (pp. 425-444). 2011
Persistent link: https://www.econbiz.de/10009349200
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Assessing a new advertising effect : measurement of the impact of television commercials on internet search queries
Zigmond, Dan; Stipp, Horst - In: Journal of advertising research 50 (2010) 2, pp. 162-168
Persistent link: https://www.econbiz.de/10003991905
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Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.; Stipp, Horst - In: Journal of advertising research 53 (2013) 3, pp. 286-296
Persistent link: https://www.econbiz.de/10010199588