Assessing a new advertising effect : measurement of the impact of television commercials on internet search queries
Year of publication: |
2010
|
---|---|
Authors: | Zigmond, Dan ; Stipp, Horst |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 2, p. 162-168
|
Subject: | Fernsehwerbung | Television advertising | Mediennutzung | Media usage | Informationsverhalten | Information behaviour | Internet | USA | United States |
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