//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The rubbish of marketing
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Brand management
21
Markenführung
20
Consumer behaviour
17
Konsumentenverhalten
12
Brand
11
Markenartikel
10
United Kingdom
10
Brand image
9
Markenimage
9
Retailing
9
Branding
7
Großbritannien
7
Brand equity
5
Corporate reputation
5
Brand names
4
Brands
4
Customer satisfaction
4
Firmenimage
4
Impression management
4
Spain
4
Jugendliche
3
Marketing
3
Nachhaltige Entwicklung
3
Public relations
3
Small to medium‐sized enterprises
3
Sustainability
3
Sustainable development
3
United States
3
Youth
3
B-to-B-Marketing
2
Beziehungsmarketing
2
Brand architecture
2
Brand extension
2
Branded litter
2
Business-to-business marketing
2
Content analysis
2
Corporate brand
2
Corporate social responsibility/performance
2
Corporate story
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
3
Author
All
Roper, Stuart
3
Isaksen, Katja
1
Medway, Dominic
1
Parker, Cathy
1
Published in...
All
Journal of marketing management : MM
1
Psychology & marketing
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Back to basics in the marketing of place : the impact of litter upon place attitudes
Parker, Cathy
;
Roper, Stuart
;
Medway, Dominic
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1090-1112
Persistent link: https://www.econbiz.de/10011405209
Saved in:
2
Branding and sustainable growth
Roper, Stuart
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010225087
Saved in:
3
Brand ownership as a central component of adolescent self-esteem : the development of a new-esteem scale
Isaksen, Katja
;
Roper, Stuart
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 646-663
Persistent link: https://www.econbiz.de/10011534733
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->