The rubbish of marketing
Year of publication: |
2008
|
---|---|
Authors: | Roper, Stuart ; Parker, Cathy |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 9/10, p. 881-892
|
Subject: | Abfall | Waste | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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