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Wissen, was ankommt : Employer...
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USA
Brand management
17,810
Markenführung
17,397
Consumer behaviour
8,169
Konsumentenverhalten
8,129
Markenimage
7,572
Brand image
7,479
Markenartikel
5,423
Brand
5,421
Corporate reputation
5,068
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4,985
Beziehungsmarketing
2,901
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2,901
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2,771
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2,513
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2,382
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2,198
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2,114
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2,110
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1,991
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1,834
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1,807
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1,635
Personalmarketing
1,606
Marketingmanagement
1,593
Marketing management
1,582
Reputation
1,533
Werbewirkung
1,412
Advertising effects
1,393
HR marketing
1,375
Corporate social responsibility
1,284
Corporate Social Responsibility
1,283
Theorie
1,182
Theory
1,179
United States
1,032
Marketing
1,030
Werbung
998
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970
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966
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German
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De Chernatony, Leslie
7
Balmer, John M. T.
5
Burmann, Christoph
5
Goldschlag, Nathan
5
Laroche, Michel
5
Myers, Amanda
5
Bachmann, Ruediger
4
Christodoulides, George
4
Dahlhoff, Denise
4
Ehrlich, Gabriel
4
Pollock, Timothy G.
4
Ruzic, Dimitrije
4
Sierra, Jeremy J.
4
Bao, Yeqing
3
Bardhi, Fleura
3
Bell, Sandra
3
Bennett, Gregg
3
Bronnenberg, Bart J.
3
Carlson, Les
3
Depken, Craig A.
3
Dubé, Jean-Pierre
3
Durand, Rodolphe
3
Foscht, Thomas
3
Fournier, Susan
3
Förster, Kati
3
Guidry, Ronald P.
3
Han, Heesup
3
Hopkins, Christopher D.
3
Jain, Sanjay
3
Jensen, Michael
3
Keller, Kevin Lane
3
Khamis, Susie
3
Kim, Youn-kyung
3
King, Brayden G.
3
Magnini, Vincent P.
3
Melanthiou, Yioula
3
Melewar, T. C.
3
Mittal, Vikas
3
Patten, Dennis M.
3
Petty, Ross D.
3
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1
Chambre de commerce et d'industrie de Paris
1
Colloquium der NPO-Forscher im Deutschsprachigen Raum <8, 2008, Linz>
1
Conference Board
1
Consumer Culture Theory Conference <2, 2007, Toronto>
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Deutsches Historisches Institut Washington, DC
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Information Resources Management Association
1
Institut für Betriebswirtschaftslehre der Gemeinwirtschaftlichen Unternehmen <Linz>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
RWTH Aachen / Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
University College of Swansea / Centre for Development Studies
1
University of Virginia / Library
1
Universität Mannheim
1
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The journal of brand management : an international journal
31
Academy of Management journal : AMJ
23
The journal of product & brand management
22
Corporate reputation review : an international journal
18
Journal of advertising research
17
Journal of business research : JBR
13
Harvard business review : HBR
10
SpringerLink / Bücher
10
Harvard-Business-Manager : das Wissen der Besten
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of business ethics : JOBE
9
International journal of hospitality management
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Working paper / National Bureau of Economic Research, Inc.
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of sport management and marketing : IJSMM
7
JMM : the international journal on media management
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of international consumer marketing
7
Journal of marketing theory and practice
7
The IUP journal of brand management : IJBRM
7
Tourism management : research, policies, practice
7
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
6
European journal of marketing : EJM
6
Journal of marketing for higher education
6
Journal of marketing research : JMR
6
Journal of marketing theory and practice : JMTP
6
Journal of promotion management : JPM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of current issues and research in advertising : JCIRA
5
Journal of international marketing
5
Journal of marketing communications
5
Journal of marketing management : MM
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Report / Marketing Science Institute
5
The journal of consumer marketing
5
The journal of media economics
5
American economic journal : a journal of the American Economic Association
4
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ECONIS (ZBW)
1,042
USB Cologne (EcoSocSci)
11
EconStor
1
RePEc
1
Other ZBW resources
1
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1
CSR im Zeichen der Employer-Brand : Einfluss und Eignung des Konzeptes der Corporate Social Responsibility für das Employer-Branding in der stakeholderspezifischen Markenführung
Schmidt, Philipp
-
2009
Persistent link: https://www.econbiz.de/10003819291
Saved in:
2
Initial attraction to organizations : the influence of trait inferences
Slaughter, Jerel E.
;
Greguras, Gary J.
- In:
International journal of selection and assessment
17
(
2009
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003823255
Saved in:
3
Compensation as a signal of organizational culture : the effects of advertising individual or collective incentives
Kuhn, Kristine M.
- In:
The international journal of human resource management
20
(
2009
)
7
,
pp. 1634-1648
Persistent link: https://www.econbiz.de/10003883858
Saved in:
4
Effects of pro-environmental recruiting messages : the role of organizational reputation
Behrend, Tara S.
;
Baker, Becca A.
;
Thompson, Lori Foster
- In:
Journal of business and psychology
24
(
2009
)
3
,
pp. 341-350
Persistent link: https://www.econbiz.de/10003914385
Saved in:
5
A comparison of the effects of positive and negative information on job seekers' organizational attraction and attribute recall
Kanar, Adam M.
;
Collins, Christopher J.
;
Bell, Bradford S.
- In:
Human performance
23
(
2010
)
3
,
pp. 193-212
Persistent link: https://www.econbiz.de/10008650319
Saved in:
6
Got image? : examining organizational image in web recruitment
Lyons, Brian D.
;
Marler, Janet H.
- In:
Journal of managerial psychology
26
(
2011
)
1
,
pp. 58-76
Persistent link: https://www.econbiz.de/10009008752
Saved in:
7
Exploring the relationship between corporate, internal and employer branding
Foster, Carley
;
Khanyapuss Punjaisri
;
Cheng, Ranis
- In:
The journal of product & brand management
19
(
2010
)
6
,
pp. 401-409
Persistent link: https://www.econbiz.de/10008772552
Saved in:
8
The effect of formal mentoring program characteristics on organizational attraction
Horvath, Michael
;
Wasko, Laurie E.
;
Bradley, Jessica L.
- In:
Human resource development quarterly
19
(
2008
)
4
,
pp. 323-349
Persistent link: https://www.econbiz.de/10003803985
Saved in:
9
The effect of superstar firms on college major choice
Choi, Darwin
;
Lou, Dong
;
Mukherjee, Abhiroop
-
2017
Persistent link: https://www.econbiz.de/10011740104
Saved in:
10
Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 326-329)
.
2010
Persistent link: https://www.econbiz.de/10003950965
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