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Great expectations?! : assortm...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Smart subcategories : how assortment formats influence consumer learning and satisfaction
Poynor, Cait
;
Wood, Stacy
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10003982973
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2
Organizing products with complements versus substitutes : effects on store preferences as a function of effort and assortment perceptions
Diehl, Kristin
;
Herpen, Erica van
;
Lamberton, Cait
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010500773
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